…for now. I'm sure this'll come back around before too long. Anything that could potentially lead to more sales or targeted advertising almost always does. #seb
Mall owners pull plug on cellular tracking, for now
You may now shop two malls again without fear of individualized tracking—at least by your cell phone signal. Privacy concerns raised by US Senator Charles Schumer (D-NY) have ended plans by malls in southern California and Virginia to "survey" customers' shopping habits by tracking their cell phone signals.
As Ars Technica reported last Friday, Forest City, the mall developer that owns and operates the Promenade Temecula in Temecula, California and Short Pump Town Center in Richmond, Virginia…