From now on NPR will be known as NPR.

I’m a huge fan of National Public Radio. It being what I listen to most these days as I can’t stand most of the music stations in our area and I’m not ready to pay for satellite radio. I’ve called it by its initials for years now and, come to think of it, so have they so it’s a little amusing to see they’re finally making it official:

So the Washington-based organization has quietly changed its name to its familiar initials. Much like the corporate names KFC or AT&T, the initials now stand for the initials.

NPR says it’s abbreviating the name it has used since its debut in 1971 because it’s more than radio these days. Its news, music and informational programming is heard over a variety of digital devices that aren’t radios; it also operates news and music Web sites.

Hence: “NPR is more modern, streamlined,” says Vivian Schiller, NPR’s chief executive. She points to other “re-brandings” by media organizations, such as Cable News Network, which has been plain old CNN for years.

via National Public Radio is changing its name to NPR.

Honestly I’ve never understood this trend. I can only assume it’s based on a cynical assumption about the ever-lowering IQ of the average American. Who the hell can remember Kentucky Fried Chicken these days? Better shorten it to KFC so it’ll be much easier to store in the handful of brain cells most people still have working after eating all that fried chicken!

The one thing I can see that has come out of this trend is an opportunity for the conspiracy theorists to start up some ridiculous myth about the company. The one for KFC being that they were forced by the government to change their name because they grow all their chickens in vats and they can’t legally be called chicken anymore!

I wonder what myth they’ll come up with for NPR? Leave your ideas in the comments.

10 thoughts on “From now on NPR will be known as NPR.

  1. I’m pretty sure they went to the KFC branding because they wanted to escape the negative health connotations fried has for many people these days. Similarily I wonder if NPR doesn’t want to get away from the term public given some of the oddball attitudes some Americans have towards anything that has any sort of government or non-profit connection.

  2. I listen to NPR quite a bit of the time on Beamed Satellite. I like ( Car-Talk ) and a host of other programs. I think it is a good decision. I would also like to say that on the top bar of my computer is an RSS feed that says SEB. I am sure it is nothing to do with stupidly, evilness, or fatherless children from what I have seen.

  3. Les, you ignorant slut…

    It’s obvious that the Liberal media moguls are trying to hide the real meaning of the government funded “national public radio.”

    NPR, by whatever name, is state-run media outlet, no better than the government run media outlets of Russia, North Korea or China.

    Of course, you can’t be surprised by this change, as ABC already handed over the reigns of legitimacy to the government, based on this factual article I found at the Propaganda Matrix website.

    In any case, we’re going to see an ever-escalating Liberal bias in the media at the National Public Radio, even in the local coverage, such as the “Lake Wobegon” news.

    In any case…it’s the beginning of the end for Freedom in America. Mark my words.

  4. … this factual article I found at the Propaganda Matrix website.

    Seriously? You have to be kidding.

  5. Like tim, I’ve heard that they changed it because people have bad associations with ‘fried’, and I’ve also heard that they changed it because it’s not from Kentucky anymore. It’s an urban legend trifecta!

  6. Seriously? You have to be kidding.

    Of course I’m kidding.

    Les asked for conspiracy theories, so I channeled crazy to start things off.

    Anyway, I was pretty impressed by the quote…and it fit with the “crazy person who quotes another crazy person to help make their case” theme.

  7. Phew! You are remarkably persuasive at it though. Maybe throw in a few random capitals for real effect – people will have no choice but to believe you then!

  8. I have to admit, JethricOne, that was well-done. If you hadn’t tossed on the word “factual” and just linked the site without the name, that would be some Grade A Imitation Crazy.

  9. In general, this is pretty much a don’t care from me. I’ve been calling them NPR for years. The only annoying part is them using my donated dollars to change letterhead, signs, etc. That money could be put to much better use.

    Another company who did this is Federal Express, who officially became FedEx several years ago. Actually it was 10 years ago. Now I feel old.

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