It’s funny, but it doesn’t make me want to eat the sandwich.

Burger King’s ads aren’t known for their subtlety, but they’ve reached a new low with this one for a new sandwich they’re calling the Super Seven Incher:

Click to embiggen!

The ad copy reads as follows:

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

Maybe it’s just me, but after seeing a not-so-subtle image of a woman giving a sandwich a blow job it made me cringe to read the words “fill your desire for something long, juicy, and flame-grilled.” It’s the same cringe I got after Quiznos’ talking oven suggested that it somehow talked “Scott” into having sex with it. I’ve not had a big desire to eat at a Quiznos since they planted the idea that their employees might be having illicit sex with the ovens they cook the food in.

OK, in all honesty I should admit that I generally didn’t have a desire to eat at Quiznos even before they put that ad out, but the ad certainly isn’t helping to change my mind.

As it turns out we may never see this ad here in America, outside of the millions of blog entries like this one it’ll inspire, as according to the folks at Sociological Images the ad was created for a Singapore franchisee. Maybe it’s a much more subtle message in Singapore. I wouldn’t know as I’ve never been there, but it’s hard to see how anyone could miss the suggestion being put forth.

11 thoughts on “It’s funny, but it doesn’t make me want to eat the sandwich.

  1. I’m waiting for Burger King to disclose what super high-fat meals do to tiny little erectile arteries. 

    “The BK Super Seven-Incher!  Comes with a prescription for Viagra.  You’ll need it!”

    Maybe that ad didn’t make it through the focus group.

  2. I saw this yesterday on a feminist blog and they got into the nitty gritty about sex, advertising, and objectifying women.  Don’t worry…I won’t get into that here.


    I will say that I do find the ad in poor taste (no pun intended) and wonder what advertising agency’s are thinking when they come up with this stuff…and what the companies are thinking when they allow it.  Maybe it is because I am female, but I really don’t get this kind of advertising.  Though I did find it mildly amusing when I saw it the first time.

    I am seriously questioning BK’s advertising department as well since it wasn’t long ago they did a Spongebob commercial meant to sell parents on the idea of a kids meal…but the song was “Baby Got Back” and was talking about how The King likes square butts…and having a lot of scantily clad women with what looked like phone books shoved in their pants.  They said that it only aired at night on stations like Adult Swim…but it was often seen (by my own eyes) during the day on Nickelodeon. 


  3. I actually like BK food. Probably too much, Burger King cheeseburgers are my not-so-secret weakness, up there with Whataburgers with jalapeños.

  4. Keep the sandwich, I’ll take the girl.

    (Does that count as objectifying? Oops.)

  5. A bit off the topic, but…I miss the nutty Quizno’s commercials from a few years ago. Like the “were you raised by wolves?” spot, with Jim Parsons (Big Bang Theory) shown suckling a wolf.

    Their Spongemonkey spot was…ahem…interesting as well.

  6. Let us look at the bright side guys… at least it isn’t an image of the “BK King” in that photo. Could be worse big surprise

  7. she wuz paid to pose, but the fat-content of that sandwich makes ones’ heart aside, that meatwagon won’t digest in your stomach..and the smell when it comes bailing-out..oye-vay! DON’T PUT THINGS IN YOUR MOUTH THAT YOUR DOG WOULDN’T EAT! A GOOD RULE OF THUMB I MENTION, ONLY IN PASSING…! look, we all know sex sells, but there are some products so awful, even HANNIBAL LEKTOR COULDN’T WOLF-DOWN WITH-OR-WITHOUT A GOOD CHIANTI! RELAX / DON’T DO IT!

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