See that Starbucks logo to the left here? (Click to embiggen) Tell me what’s wrong with it if you can. Personally I can’t find much to be upset about, but that hasn’t stopped one fringe Christian group from throwing a hissy fit over it:
A Christian group based in San Diego found grounds for outrage over the new retro-style logo for Starbucks Coffee.
The Resistance says the new image “has a naked woman on it with her legs spread like a prostitute,” Mark Dice, founder of the group, said in a news release. “Need I say more? It’s extremely poor taste, and the company might as well call themselves Slutbucks.”
The group, which claims more than 3,000 members nationwide and has found a place on the fringe advancing various conspiracy theories, is calling for a national boycott of the coffee-selling giant.
Uh, dude, that’s a two-tailed mermaid and it’s actually toned down a bit from the original logo when the chain launched in 1971. In the original logo you can see her nipples! Oh how did we innocent young kids survive the 70’s with such smut gracing the cups of over-priced specialty coffee? Where were these nutcases in 1971?
What’s interesting to me is this entry over at Dead Programmer’s Cafe from back in June of 2005 that discusses the origin of the Starbucks logo. Which, as it turns out, is not an entirely original graphic but a slightly modified wood graving of a Melusine dating from the 15th or 16th century. That original graphic surely would have traumatized the good folks of “The Resistance” to the point of catatonia given that the tails on it were actual separate and looked much more leg-like.
For its part Starbucks appears to be ignoring these idiots, as they should, and they say that the retro logo will run on cups for a couple more weeks and then become the permanent logo for their Pike Place bags of coffee. I’m not a huge fan of Starbucks coffee, I like it but won’t go out of my way for it, but I do like how the company keeps managing to piss off Republicans and fringe Christian groups and refuses to back down or apologize for doing so.