Steve Warshak, whose conviction was reported Friday by The Cincinnati Enquirer, is founder and president of Berkeley Premium Nutraceuticals, which distributes Enzyte and a number of products alleged to boost energy, manage weight, reduce memory loss and aid restful sleep.
[…] Warshak, 40, could face more than 20 years in prison and his company could have to forfeit tens of millions of dollars.
[…] Prosecutors claimed customers were bilked out of $100 million through a series of deceptive ads, manipulated credit card transactions and the company’s refusal to accept returns or cancel orders. They said unauthorized credit card charges generated thousands of complaints over unordered products.
Warshak’s mother, Harriett Warshak, also was convicted of conspiracy, bank fraud and money laundering.
The government also alleged the defendants obstructed investigations by two federal agencies.
Some former employees, including relatives of Warshak, pleaded guilty to other charges and cooperated with prosecutors. They testified that the company created fictitious doctors to endorse the pills, fabricated a customer-satisfaction survey and made up numbers to back claims about Enzyte’s effectiveness.
Ooo, they got Steve and his mom too! There’s still an appeal process to go through and it’s possible that the case could be overturned, but at least the public now knows that the only thing Enzyte inflates are the claims of its effectiveness. Not that that’ll stop the tons of apparently insecure morons who made these people fabulously wealthy from spending their hard earned cash on other equally as (in)effective products such as “ExtenZe”, but at least this should remove any lingering doubts for guys who have half a brain and the ability to think with it.