Sony announces plans to distribute content in DivX format.

Sony announced at CES their plans to take full advantage of the agreement they made with DivX to start distributing content to DivX enabled devices (such as their PS3) in DivX format:

Sony to distribute content in DivX format –

A spokesperson for DivX, Kristina Weise, told Ars that this would offer consumers high-quality Hollywood content in DivX for the first time ever, and that the deal would cover “all titles in the Sony Pictures Television library.” She also said that all titles would be download-to-own, but that there will be some type of unspecified DRM. Tracking down those DivX Sony movies might be a challenge, though. “We have no announcements with retailers at this time,” she told us.

The news comes just a few weeks after Sony added official DivX support to its PlayStation 3, which had been announced in November. Microsoft beat Sony to the punch, however, with its fall update to the Xbox 360 that included support for DivX. At the very least, owners of next-gen consoles (save the Wii, of course) will be able to watch Sony’s movies whenever they become available. When will that be? Wise said that the movies will be available in DivX format on the same day as the DVD release of each title. Assuming there will be retailers to sell it, that is.

No word yet on what the DRM will consist of or what limitations it will have, but the fact that it’s DRMed at all pretty much means I won’t be buying said video files which is a shame. Still it’s a big win for the DivX folks and should help ensure that the format continues to thrive.

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