Here is today’s what the fuck story:
Anti-tobacco activists have been pressing for an automatic R rating for films with smoking scenes, but MPAA chairman and CEO Dan Glickman rejected the proposal for a more nuanced approach.
“The MPAA film rating system has existed for nearly 40 years as an educational tool for parents to assist them in making decisions about what movies are appropriate for their children,” Glickman said. “It is a system that is designed to evolve alongside modern parental concerns.”
In line with that evolution, the MPAA ratings board “will now consider smoking as a factor among many other factors, including violence, sexual situations and language, in the rating of films,” he said.
“Clearly, smoking is increasingly an unacceptable behavior in our society,” Glickman said. “There is broad awareness of smoking as a unique public health concern due to nicotine’s highly addictive nature, and no parent wants their child to take up the habit. The appropriate response of the rating system is to give more information to parents on this issue.”
You have got to be fucking kidding me. I’m no big fan of smoking, but this strikes me as one of the more ridiculous things to come out of the MPAA. Considering the lengthy list of “unacceptable behavior”, from excessive drinking to driving irresponsibly, depicted since the first silent films were produced one has to wonder why every movie isn’t an automatic R rating under the stupid logic being displayed in the above decision?
The whole MPAA ratings system is a scam that works in the favor of the major studios over the smaller independent filmmakers (see This Film Is Not Yet Rated for more on that) that needs to be overhauled. That’s what they should be working on instead of worrying about smoking in a movie.