National Pork Board threatens breast-feeding activist over parody slogan.

Apparently the folks at The National Pork Board have never heard of the concept of parody. They’ve sent a cease and desist letter to Jennifer over at The Lactivist Breastfeeding Blog because she has a CafePress store in which she sells a handful of pro-breastfeeding shirts with clever sayings on them the profits from which are donated to the Mother’s Milk Bank of Ohio. One of those shirts just happens to be a parody of well known slogan:

Yep, you read that right. The Lactivist is being threatened with a lawsuit.

Why? Because I was selling a shirt that said “the other white milk.”

First, a little background if you’re new to the site. The Lactivist is a blog about breastfeeding and human milk banking. It’s mostly a gathering place for breastfeeding moms to come and share their thoughts and experiences and to keep up to date on the latest issues in the fight for the rights of a child to eat in public. To help fund the site (and to raise money for the non-profit milk banks) I have a CafePress store that sells t-shirts with funny pro-breastfeeding slogans. Things like “Milk on Tap” and “That’s my baby’s lunch you’re staring at.”

Thus…the shirt that read “the other white milk.”

I received a letter this morning from Jennifer Daniel Collins, an attorney at Faegre & Benson that represents The National Pork Board. It stated, for the most part, that my use of the phrase “the other white milk” violates their trademark on the phrase “the other white meat.” As such, they’ve demanded that I remove the shirt, demanded that the image of the shirt be removed from any site I know of, demanded that I destroy any shirts that exist with the logo and demand that I not at any point in the future use the phrase in a commercially profitable way.

Apparently the National Pork Board is worried that someone might come to my breastfeeding blog, check out the shirts and worry that when I say “white milk” what I really mean is “thick and juicy, straight from the hog PORK.” Come on now, be honest…were you confused? Because I sort of thought I was comparing breastmilk (which just happens to be white) with the milk of a variety of other animals (cows? goats?) that happen to produce white milk (not kangaroos though, their milk is pink) and that often gets fed to infants INSTEAD of breast milk.

I’m not a lawyer, but I’m pretty sure “the other white milk” would be recognized as a parody and thusly protected speech if it were taken up in court.

Jennifer isn’t as upset by being told to stop selling the shirt as she is by the reasoning behind the demand:

Wait, it gets better…

As best I can tell, the issue that REALLY has their panties in a wad is expressed in this quote from the cease and desist letter:

“In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board’s mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan “The Other White Milk.” “Dairy Diva,” “Nursing, Nature’s Own Breast Enhancement,” “Eat at Mom’s, fast-fresh-from the breast,” and “My Milk is the Breast.”

Go back and read that again. “apparent attempt to promote the use of breastmilk beyond merely for infant consumption.”

Do they think I’m trying to an promote an adult breastfeeding fetish??!

That’s certainly what the letter makes it sound like they think and it makes them look like ignorant dumb asses as a result. As Jennifer points out on her blog, it’s almost as though they didn’t stop long enough to see what her blog is all about before getting all huffy and dashing off the C&D letter.

Jennifer’s still pondering what course to take on this and is looking for a good pro bono lawyer to speak to about it. In the meantime she’s asking folks to blog about and to contact The National Pork Board directly to express the views on the topic. She handily provides contact information in her entry.

Now I’m not sure how much she’ll appreciate being linked to by an atheist seeing as it turns out she’s a born-again Charismatic Evangelical according to her archives, but, despite our obvious differences over the God-hypothesis, I am still in full agreement with her on both the importance of breastfeeding and the fact that The National Pork Board is way out of line. On this issue I think she’s in the right and I’m more than willing to throw my support behind her as a result and I encourage you to do the same.


19 thoughts on “National Pork Board threatens breast-feeding activist over parody slogan.

  1. LOL…this born again Christian is more than happy to fight a battle alongside agnostics, athiests, hindus, jewish people, muslims and whoever else.

    Thanks for the post! smile

  2. My mate’s daughter just had a baby on 13 January otherwise Ida never had a look at Jennifer’s blog.

    Pork the porking porkers. wink

  3. Adult-adult breasfeeding is one of those taboos and something I’m naturally disinclined to want to do, though I don’t see harm in it (no worse than drinking cows milk) I don’t envision there being many women wanting to participate, though there would be some women who would do it if their partner had a fettish or if it paid particularly well enough to make violating a taboo worthwhile. Milk is one of the only thing that’s considered more acceptable to be an animal-human link than human-human
    This taboo is adressed in the Little Britain TV series

    I often have to wonder how people came across cows milk in the first place, and more so how they managed to promote the idea to society

  4. The last time I talked to a lawyer about a legal matter, he said there is really nothing I can legally do about the matter (it was something I won’t get into here).  But he said that a lot of times just allowing the lawyer to write a letter can scare the other side into admitting guilt, fault, or coming out of hiding.

    What I mean is that this is what Pork Board is most likely doing.  They are trying to scare you into doing something they want you to do, but legally they have no case for.

    Jennifer, if you are still reading, if I were you I would definitely find a pro bono lawyer and have them take the case to court.  The amount of publicity will really help your site.  And besides, the assholes at Pork Board have no case at all.

  5. I wonder if there’s a nursing version of that silicone nerve bra. 

    Webs: They are trying to scare you into doing something they want you to do, but legally they have no case for.

    Probably so, since much of this sort of legal action is really just a game of chicken.

    Jennifer, I agree with Webs – publicize the heck out of this, and maybe even consider doing parodies of other slogans like:

    Baby Tee: Boobs – it what’s for dinner.


    Woman’s Tee: Yes, they’re incredible and edible.

    Good luck!

  6. I went to the Pork Board’s site and sent them an email via their Contact Us form. You can do it anonymously. Hopefully, plenty others will do it as well to get them to see how adjusting their attitude will benefit them greatly.

  7. Woman’s Tee: Yes, they’re incredible and edible.

    Or “The incredible, edible boob.” 

    Boobs are a baby’s breast friends – ok, corny, but..

  8. Quoth Moloch:

    What? That’s about all they are good for.

    Since the only boobs you’ve ever latched onto belong to me, I can totally see understand your attitude toward women.  After all, my only “accomplishment” was giving birth to a washout of a troll.  Scamper back under your bridge, dear, and try to be more witty next time.

  9. Still, sounds like Moloch has lached onto more women’s boobs than I ever have, though he has a 2 year head start on me tongue rolleye

  10. I am a La Leche League consultant.  Breastfeeding is natural and not objectionable.  I have been asked to leave multiple establishments because my baby called upon me to nourish him and I did.  We have laws in this country about breast feeding and age discrimination.  The fact that he is 35 should not even be considered!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.