GM recently reminded me why I don’t watch TV. I was eating dinner with my girlfriend and watching Iron Chef America, when a GM commercial came on. It starts out with two guys in a grocery store at a checkout counter. One guy has an assortment of what appears to be healthy foods and a box of tofu that is ever so carefully shown to the audience in plain view. The healthy eater seems embarrassed with his purchase as he looks behind him at the other guy who is getting a bunch of meat. He then rushes through the checkout process and rushes through the parking lot and gets into his Hummer, with a big fat grin on his face. The words then appear at the bottom of the screen, “Hummer: Restore your manhood.”
My jaw dropped and I looked at my girlfriend. We were both pretty much taken back by this display of filth. I couldn’t believe it. How could GM step to an all time low like this? Not only are they portraying their crappy, not to mention ugly, contraption of a vehicle, the Hummer, as some kind of manly device, but they are also suggesting that people that eat healthy, like myself, are somehow lesser men. Why don’t they just come out and say it, “Drive a Hummer, don’t be a fag.” It’s pretty insulting. If GM wants to make a profit on their crappy cars here is an idea: Stop making gas hogs that people don’t need that destroy the environment and further portray the image of an SUV driver as a cool, hip, “manly” person when in all actuality, anyone that wastes money on them, especially the Hummer, is a fucking moron.
[Editors Note: I don’t necessarily agree that everyone who drives an SUV is a moron, but I do have to admit that this sounds like a pretty insulting commercial. It does make you wonder what kind of crack GM’s marketing department is smoking these days.]