Nintendo’s Revolution goes “Wii.”

No, not as in “Wheeeeeeeeee!” Rather as in “We.” Nintendo once again affirms that Japanese people are weird.

    Introducing … Wii.

    As in “we.”

    While the code-name “Revolution” expressed our direction, Wii represents the answer.

    Wii will break down that wall that separates video game players from everybody else.

    Wii will put people more in touch with their games … and each other. But you’re probably asking: What does the name mean?

    Wii sounds like “we,” which emphasizes this console is for everyone.

    Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

    Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.

    And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.

    So that’s Wii. But now Nintendo needs you.

    Because, it’s really not about you or me.

    It’s about Wii.

    And together, Wii will change everything.

Um…. No. “Wii” won’t be bothering. Never bought a Nintendo before. Nothing in this announcement to make me want one in the future.

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8 thoughts on “Nintendo’s Revolution goes “Wii.”

  1. That’s like a sign – “Our last great success was the Super Nintendo. Remember the good ole days? Why can’t Wii just be a family again??”

    I have to say, that’s the most unique (and ineffective) advertizing I’ve seen. Hell, at least the Firefox short was funny. smile

    I can understand why Nintendo wants to establish a unique identity, but I get the feeling that’s going all wrong over here. Maybe their priority is on Japan right now – like the Xbox becoming the ‘Dead or Alive’ machine.

  2. Nintendo is becoming the Apple of consoles and just in time to see Apple give up on “Think Different” and head into the mainstream.

    Nintendo is going to continue it’s ridiculous lock on the Japanese market with this but in the West it’s going to continue its image among some as a “pansy” or “little-kid” system. But I could really care less because hell those are the game I enjoy. As always Nintendo will have the strongest first party titles and lead innovation.

  3. Possible slogans:

    Reach out and touch your Wii.

    Or this one can promote the Wii->DS connectivity

    Touching is good.

    Touching your Wii is better.


  4. i enjoyed some titles for the n64 – never owned one.
    enjoyed super nintendo – lots, owned one.
    enjoyed nintendo – lots, owned one.

    the wii machine, born with one. it still works.

    wii – play often and play rough.

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