Saw my first TV ad for the Q-Ray ionized bracelet today. Yet another in a long line of quack medical products. For only $100 you get a seemingly normal bracelet that has been “ionized” that will change your life! Normally they charge $150, but through this special TV offer they will drop one of the $49.95 payments.
Interestingly enough the TV ad is completely free of any information on what, exactly, this wonder bracelet is supposed to do for you. You see a lot of testimonials by very enthusiastic people about how wonderful it is and how much it’s changed their lives, but no one ever says what it is that the bracelet does. The website is also amazingly free of claims of what the bracelet is supposed to accomplish. So what does it do?
Well the ads weren’t always so free of claims and in the past the major claim was that this wonder bracelet would relive pain throughout the body. The claims as I recall were something like the bracelet is “a natural way to keep the body’s energy force, or ‘qi,’ healthy”. The publication of a study by the Mayo Clinic that determined there was no evidence supporting the Q-Ray maker’s claims probably has a lot to do with the removal of all such claims from their advertising and their website. Now they won’t tell you what it does, just that it’s wonderful and lots of people have it and are happy with it.
Do yourself a favor and spend that $100 on some good aspirin.